Blog
Guides on NPS and customer feedback for B2B SaaS teams.
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NPS for B2B SaaS: The Complete Guide
Net Promoter Score℠ (NPS®) measures how likely your customers are to recommend you, on a scale from 0 to 10. Subtract the share of detractors (scores 0 to 6) from the share of promoters (9 and 10) and you get a score between −100 and +100. In B2B SaaS, NPS only works if you read it account by account, not just user by user: one unhappy admin at a key account can matter more than ten happy users.